We regret to inform you that we have made the difficult decision to postpone Sipafrolic due to unforeseen circumstances.

All ticket buyers will be refunded as soon as possible.

For reasons out of our control we are sorry for any inconvenience caused and we will keep you updated with new dates.

Thank you kindly for your cooperation and understanding.

For any queries please email

Victoria's first event combining breweries, distilleries, & Wineries!

Your access behind the cellar doors!

Unlimited Beer, Wine & Spirits TastingS

Meet the Makers!

Takeaway Bottles of your favourite sips!

Plus loads of Entertainment including grape stomps & dem0nstrations!

Friday 3rd - Sunday 5th March 2023


Go behind the Cellar Doors!

Presented by Hidden Gems Victoria, Sipafrolic is the first Victorian event to bring together a mix of premium Boutique Distilleries, Alternative Small Vineyard Wineries and Craft Breweries! All complemented by Melbourne’s favourite gourmet street food!

Your ticket includes unlimited Gin, Whisky, Beer & Wine tastings, delicious mixers supplied by Long Rays, tasting glass to keep, and access to get up close and personal and meet the makers themselves!

More than just your average tasting festival, each Sipafrolic ticket also includes a variety of entertainment including Grape Stomping, Cooperage Demonstrations, a variety of Masterclasses, Crafty Bastards Beer, BBQ & Blues Alfresco area, plus loads more!

If that wasn’t enough, once you have found your favourite drop, Long Rays Long Bar and selected stalls will be serving up their signature cocktails for purchase. Premium Whisky Tasting tickets are available for the Whisky enthusiasts, and don’t forget to grab a bag so you can take home bottles of your favourite sip!

Located at North Melbourne’s iconic Meat Market, Sipafrolic is the perfect party for the inquisitive, aficionados, and enthusiasts alike!

We’re so excited to show you what Victoria has to offer behind the Cellar Doors!

Sipafrolic is strictly an 18+ event.

The people behind the Cellar Doors

As a vendor, Sipafrolic presents the unique opportunity to showcase your products and passion, providing an excellent platform to engage personally with new consumers. We want to broaden patrons’ horizons by offering a curated collection of tipples, and highlighting what makes them, and you, unique.

It is all about new experiences, having fun, and meeting the people behind the Cellar Doors! Spirit lovers can bring along their beer/wine friends, and vice versa, to sip their way through what Victoria has to offer!

This is a fantastic opportunity for you to be a part of the Sipafrolic debut!

By joining us at Sipafrolic you have the potential to directly reach 3600 people over four sessions in three days – and be a part of the social media frenzy before, during, and after the event.

Curate a setup that reflects you

You will have full autonomy over your setup, to reflect who you are as a producer. We want you to provide whatever tastings you would like, sell bottles that your company produces, and offer a specialty drink or cocktail if you desire.

Situated at the beautifully historic North Melbourne Meat Market

We understand that these events can be arduous and want to keep you and your staff comfortable and supported throughout the whole Sipafrolic experience. Entry fees will be affordable for vendor and patron alike. We will provide hassle free bump in/out times, on-stand support for you and your team, and direct, simple, succinct communication.

We are looking for a unique mix of boutique gin and single malt whiskey Distillers, craft Brewers, and alternative small vineyard Winemakers

If you have a Victorian producer’s licence and want to be a part of Sipafrolic, please register below!

Dates & Times

Friday 3rd March

4pm – 8pm

Saturday 4th March

11am – 3pm

4pm – 8pm

Sunday 5th March

11am – 4pm


Sipafrolic will be held at none other than North Melbourne’s Meat Market. Steeped in history, this iconic venue features the Cobblestone Pavilion with architecture dating back to the 1880’s. It’s the perfect setting for a sip and frolic!

3 Blackwood St, North Melbourne, VIC 3051


Long Ray’s will be the exclusive supplier of Premium Australian mixers throughout the Sipafrolic event and we couldn’t be happier! If you could list ‘happy’ as an ingredient, we believe that’s what you will taste when mixing with Long Ray’s! Infused with natural ingredients for great taste and less sugar, their range puts a refreshing new spin on the classics. They’re basically infused with ‘happy’!